Corporate reputation isn’t a popularity contest.
It’s a business priority.
A business exists to make money. Its reputation is an outcome of how fully and consistently stakeholder communities believe and approve of that endeavor. They vote with their wallets, which means that reputations are best evidenced by quantitative decisions with objective financial consequences. “Better” reputations should help companies deliver better business results, in both good times and bad.
Everything else is marketing.
Controlling these quant drivers of reputation is a key priority for corporate leaders. It’s why we provide the only real-time tools to benchmark, manage, and protect reputational value. Our weekly metrics, available by subscription, provide a robust perspective on your company’s competitive standing, the evolving expectations of your stakeholders, and the long-term trajectory of your reputational value. We are not interested in whether people like you; rather, we care about how your stakeholders behave when they buy, lend, regulate, or otherwise do business with you. We think that’s what you care about, too.
It’s why we give you the tools to measure the financial outcomes of their behaviors, so that you can base your decisions on what does matter to your customers and consumers, not what should matter.
Corporate reputation is a business priority you’re obligated to manage. We give you the controls to do it.
Reputation risk is a failure of forecasting.
A survey measuring recognition or likability is not terribly helpful as a real-time or go-forward management tool. Our metrics and advisory services are designed to give CEOs and company leadership first-time, actionable visibility into the financial drivers that build reputational value, and help them guard against its loss. It’s not a qualitative read-out of principles or ideals. We bring corporate reputation to the KPI table in the language business executives understand best, and empower our clients to make smarter decisions based thereupon.
Reputation isn’t something you manage in a crisis. It’s what you manage on an ongoing basis as protection against surprises, as well as a reliable mechanism for creating and sustaining value. Our clients understand and forecast reputational value in ways heretofore unavailable in the marketplace.
We score that value using a proprietary algorithm to calculate net expected behaviors, so you can control your reputation risk. Each week, our “big data” solution scores a reputation value and unique ranking for 7300+ public companies. We know it correlates with better business results. Its underlying data are used by S&P Dow Jones Indices to compile a stock index that has returned 253% over the past decade.‡ The same data underpin reputation value insurances and hedge fund investment strategies, because they provide statistically reliable guidelines for protecting ongoing reputational value, and for mapping its sustainability and growth.
You want business controls for your reputation. We have them. Our data tell you when your reputation is at risk. And it provides the framework for your visibility into its return to your bottom line.