Corporate reputation management is a system to control risk and maximize value.
Reputational value is an outcome of stakeholder expectations of operational performance. The measure of that value is best evidenced by the financial consequences of stakeholder actions. Stakeholders reveal their expectations with the way that use their wallets to buy, lend, regulate, or otherwise do business.
We give company leadership first-time, actionable visibility into the financial drivers that build reputational value, and help guard against its loss. Our metrics and services are based on more than 12 years of big data on 7300+ public companies that underlie reputational insurance policies, inform hedge fund investment strategies, and are used by S&P Dow Jones Indices to compile a stock index that has returned 253% over the past decade.*
Reputations aren’t the products of popularity polls, and they can’t be managed online. A “better” reputation comes from better operations and better communications, and it empowers a company to deliver better results, in both good times and bad. It’s a core, systemic asset that needs to be benchmarked and controlled before it can be protected.
Better metrics mean better decisions.
Each week, our metrics score reputational value from a proprietary array of financial sources, bringing together heretofore disparate data points into an aggregate measure of stakeholder expectations. We scour decision (or prediction) markets, reported company filings and performance, balance sheets, and then correlate the information with various maths to normalize values, so we can deliver timely and operationally useful measures that can be compared within industry sectors, across sectors, and tracked week-over-week.
Our two scores — ReputationPremium™ identification of value relative to competitors, and ConsensusTrend™ tracking of the change in unanimity of those expectations — provide clients with the reliable basis for tracking reputational value, measuring the impact of business decisions and communications efforts, and forecast future issues and opportunities. The Consensiv Report is an 8-page bundle of measures delivered weekly, and includes these scores, various comparative charts, and a single-page Reputation Dashboard that allows for quick reads of status.
Our advisory informs more effective governance.
The platform of our objective metrics of reputational value allow for a number of critical governance, risk management and control activities that have never before been possible, and which deliver on the promise of systemic reputation management, or “SCM.”
Our approach enables both internal and competitive analyses of the true drivers of stakeholder decisions by correlating investments, expenditures and public-facing activities with our scoring. The findings can enable more efficient resource allocation and testing of likely improvements, allowing for the exploration of such questions as “Did stakeholders appreciate and value a new product or service, and maintain that consensus over time?” and “What’s really happening to reputation during a crisis?” Further, by correlating our data with other measures of value, such as ROE, we can greatly enhance and deepen management insight into the long-term financial effects of reputational value.
Our metrics and management advisory services to support ongoing reputational value controls are designed to transform reputation from a valuable enigma to a manageable asset. You can learn more about what goes into our metrics here, and here’s an annotated sample of our weekly client report.